VICSDALE is a new luxury home decor and furnishings brand, created by an acclaimed real estate developer and actor, who came to us in need of a strong DTC branding and E-commerce strategy.
DATE
November 2021
SERVICES
Branding
Graphic Design
Web Design
E-Commerce Development
Branding
The name VICSDALE is derived half from the founder’s first name and half from the city in which he resides: Scottsdale, AZ. We took inspiration from photos of the Scottsdale horizon to create a muted, yet identifiable, color direction and a modern, simplistically designed logo. This unique color palette and logo design allows the brand to competitively penetrate the direct-to-consumer interior furnishings market, while still having the breadth to develop into multiple product categories.
Web Design
We showcased Vicsdale’s new color palette using a Shopify theme that better accommodates the demands of their growing online business. Customized UI effectively displays stain colors and product variants in what was an otherwise confusing user experience.
E-Commerce
Through revised product categories and featured collections, newly merchandised product edits, optimized image placement and copy for new call-to-action areas and product detail pages, we created an efficient and user-friendly e-commerce experience.
